Korean media strategies in promoting Korean dramas in Malaysia
TV drama series in Korea have become the favorite media genre and consequently, Malaysian viewers are inclined towards Korean dramas rather than other Asian ones.The purpose of this study is to explore the strategies employed by Korean media broadcasters in promoting Korean television dramas in Mal...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Innovative Research Publications
2018
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| Subjects: | |
| Online Access: | https://repo.uum.edu.my/id/eprint/25526/1/IJIRIM%205%201%202018%201%206.pdf |