National Identity (NATID) Framework in Multi-Ethnic Affiliations Consumer Market: The Case of Malaysia
This paper examines the transferability of the national identity (NATID) framework in a multi-ethnic consumer market. Data were collected using heterogeneous purposive sampling from 403 respondents in Malaysia. This study exert also responds to the cross-cultural validation of measures used in inter...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Universiti Utara Malaysia Press
2014
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| Subjects: | |
| Online Access: | https://repo.uum.edu.my/id/eprint/30515/1/MMJ%2018%2000%202014%2053-67.pdf |