Emerging trends, threats, and opportunities in international marketing : what executives need to know /
Includes bibliographical references and index.
| Main Authors: | , , |
|---|---|
| Format: | |
| Language: | eng |
| Published: |
New York : Business Expert Press,
2010
|
| Subjects: |
| _version_ | 1826454644216299520 |
|---|---|
| author | 461204 Czinkota, Michael R. Ronkainen, Ilkka A. Kotabe, Masaaki. |
| author_facet | 461204 Czinkota, Michael R. Ronkainen, Ilkka A. Kotabe, Masaaki. |
| author_sort | 461204 Czinkota, Michael R. |
| collection | OCEAN |
| description | Includes bibliographical references and index. |
| first_indexed | 2024-03-05T12:56:00Z |
| format | |
| id | KOHA-OAI-TEST:488655 |
| institution | Universiti Teknologi Malaysia - OCEAN |
| language | eng |
| last_indexed | 2024-03-05T12:56:00Z |
| publishDate | 2010 |
| publisher | New York : Business Expert Press, |
| record_format | dspace |
| spelling | KOHA-OAI-TEST:4886552020-12-19T17:18:03ZEmerging trends, threats, and opportunities in international marketing : what executives need to know / 461204 Czinkota, Michael R. Ronkainen, Ilkka A. Kotabe, Masaaki. New York : Business Expert Press, 2010engIncludes bibliographical references and index.PSZKLLInternational business enterprises.Export marketing.GlobalizationURN:ISBN:1606490354URN:ISBN:9781606490358 (pbk.) |
| spellingShingle | International business enterprises. Export marketing. Globalization 461204 Czinkota, Michael R. Ronkainen, Ilkka A. Kotabe, Masaaki. Emerging trends, threats, and opportunities in international marketing : what executives need to know / |
| title | Emerging trends, threats, and opportunities in international marketing : what executives need to know / |
| title_full | Emerging trends, threats, and opportunities in international marketing : what executives need to know / |
| title_fullStr | Emerging trends, threats, and opportunities in international marketing : what executives need to know / |
| title_full_unstemmed | Emerging trends, threats, and opportunities in international marketing : what executives need to know / |
| title_short | Emerging trends, threats, and opportunities in international marketing : what executives need to know / |
| title_sort | emerging trends threats and opportunities in international marketing what executives need to know |
| topic | International business enterprises. Export marketing. Globalization |
| work_keys_str_mv | AT 461204czinkotamichaelr emergingtrendsthreatsandopportunitiesininternationalmarketingwhatexecutivesneedtoknow AT ronkainenilkkaa emergingtrendsthreatsandopportunitiesininternationalmarketingwhatexecutivesneedtoknow AT kotabemasaaki emergingtrendsthreatsandopportunitiesininternationalmarketingwhatexecutivesneedtoknow |