Marketing Library and Information Services: International Perspectives /

Marketing Library and Information Services: International Perspectives /

The marketing of library services is an essential agenda item for almost all kinds of libraries all over the world. In this volume 47 experts from 20 countries address the issue through 40 articles. The bundling of dozens of contributions from a truly international group of librarians, presented in...

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Bibliographic Details
Main Authors: Gupta, Dinesh K., editor 294341, Koontz, Christie, editor 652057, Massísimo, Àngels, editor 652058, Savard, Réjean, editor 652015, International Federation of Library Associations and Institutions 9987, Gale Group (Online service) 651863
Format: software, multimedia
Language:eng
Published: Munich : K.G. Saur An Imprint of Walter de Gruyter GmbH & Co. KG, 2006
Subjects:
Information services
Libraries
Online Access:https://link.gale.com/apps/pub/9783598440199/GVRL?u=utm

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