STRATEGIC FAMILY WINERY BRAND LAUNCH IN THE VUCA (VOLATILITY, UNCERTAINTY, COMPLEXITY, AMBIGUITY) MARKET: THREE CASE STUDIES FROM SERBIAN MARKET
| Hlavní autoři: | , |
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| Médium: | Článek |
| Jazyk: | English |
| Vydáno: |
Faculty of Applied Management, Economics and Finance – MEF, Belgrade, University Business Academy in Novi Sad
2023-06-01
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| Edice: | Journal of Process Management and New Technologies |
| On-line přístup: | https://drive.google.com/file/d/1Mq0VN3Hp-4Yx9c8NJXysPFcMZGYABQum/view?usp=sharing |