PENGARUH JENIS ENDORSER DAN BRAND NAME TERHADAP SIKAP ATAS IKLAN, SIKAP ATAS MERK DAN NIAT PEMBELIAN PADA PRODUK HIGH DAN LOW INVOLVEMENT
Global marketing strategy must be carried out by the company to penetrate the global market. In order to create strong brand awareness, positive, and consistent in the global markets, it is necessary that global advertising. Global endorser believed to overcome national boundaries and cultural barr...
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| Médium: | Článek |
| Jazyk: | English |
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Fakultas Ekonomi dan Bisnis, Universitas Airlangga
2013-12-01
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| Edice: | Jurnal Ekonomi dan Bisnis Airlangga |
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| On-line přístup: | https://e-journal.unair.ac.id/JEBA/article/view/4522 |