Problems and Key Factors of CRM Implementation
CRM value chain identifies five key steps in the development and implementation of a CRM strategy: customer portfolio analysis, customer intimacy, network development, value proposition development, and manage customer life cycle. These five primary stages of the CRM value chain represent three main...
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| Format: | Article |
| Language: | English |
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University of Žilina
2009-12-01
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| Series: | Communications |
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| Online Access: | https://komunikacie.uniza.sk/artkey/csl-200904-0010_problems-and-key-factors-of-crm-implementation.php |
| _version_ | 1827967423240732672 |
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| author | Viliam Lendel |
| author_facet | Viliam Lendel |
| author_sort | Viliam Lendel |
| collection | DOAJ |
| description | CRM value chain identifies five key steps in the development and implementation of a CRM strategy: customer portfolio analysis, customer intimacy, network development, value proposition development, and manage customer life cycle. These five primary stages of the CRM value chain represent three main sequential phases of CRM strategy: analysis, resource development and implementation. This article deals with CRM value chain and diagnostics of the level of Slovak companies in the CRM area. |
| first_indexed | 2024-04-09T18:05:09Z |
| format | Article |
| id | doaj.art-f63c1efaa4b4418ca620d5e090e4d384 |
| institution | Directory Open Access Journal |
| issn | 1335-4205 2585-7878 |
| language | English |
| last_indexed | 2024-04-09T18:05:09Z |
| publishDate | 2009-12-01 |
| publisher | University of Žilina |
| record_format | Article |
| series | Communications |
| spelling | doaj.art-f63c1efaa4b4418ca620d5e090e4d3842023-04-14T06:30:09ZengUniversity of ŽilinaCommunications1335-42052585-78782009-12-01114566010.26552/com.C.2009.4.56-60csl-200904-0010Problems and Key Factors of CRM ImplementationViliam Lendel0Department of Management Theories, Faculty of Management Science and Informatics, University of Zilina, SlovakiaCRM value chain identifies five key steps in the development and implementation of a CRM strategy: customer portfolio analysis, customer intimacy, network development, value proposition development, and manage customer life cycle. These five primary stages of the CRM value chain represent three main sequential phases of CRM strategy: analysis, resource development and implementation. This article deals with CRM value chain and diagnostics of the level of Slovak companies in the CRM area.https://komunikacie.uniza.sk/artkey/csl-200904-0010_problems-and-key-factors-of-crm-implementation.phpcrmcrm value chainimplementationcustomer |
| spellingShingle | Viliam Lendel Problems and Key Factors of CRM Implementation Communications crm crm value chain implementation customer |
| title | Problems and Key Factors of CRM Implementation |
| title_full | Problems and Key Factors of CRM Implementation |
| title_fullStr | Problems and Key Factors of CRM Implementation |
| title_full_unstemmed | Problems and Key Factors of CRM Implementation |
| title_short | Problems and Key Factors of CRM Implementation |
| title_sort | problems and key factors of crm implementation |
| topic | crm crm value chain implementation customer |
| url | https://komunikacie.uniza.sk/artkey/csl-200904-0010_problems-and-key-factors-of-crm-implementation.php |
| work_keys_str_mv | AT viliamlendel problemsandkeyfactorsofcrmimplementation |