Transcultural marketing for incremental and radical innovation /
"This book provides indepth discussion on tactics for improving existing products while inventing completely new products and product categoriess; for those who wish to better understand the importance of marketing products and services across different cultures and multiple languages"--...
| Main Authors: | , , |
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| Format: | |
| Language: | eng |
| Published: |
Hershey, Pennsylvania : Business Science Reference,
2014
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| Subjects: |
| _version_ | 1826460393070919680 |
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| author | Christiansen, Bryan, 1960- editor Yildiz, Salih, 1982- editor Yildiz, Emel, 1984- editor |
| author_facet | Christiansen, Bryan, 1960- editor Yildiz, Salih, 1982- editor Yildiz, Emel, 1984- editor |
| author_sort | Christiansen, Bryan, 1960- editor |
| collection | OCEAN |
| description | "This book provides indepth discussion on tactics for improving existing products while inventing completely new products and product categoriess; for those who wish to better understand the importance of marketing products and services across different cultures and multiple languages"-- Provided by publisher |
| first_indexed | 2024-03-05T14:20:34Z |
| format | |
| id | KOHA-OAI-TEST:516632 |
| institution | Universiti Teknologi Malaysia - OCEAN |
| language | eng |
| last_indexed | 2024-03-05T14:20:34Z |
| publishDate | 2014 |
| publisher | Hershey, Pennsylvania : Business Science Reference, |
| record_format | dspace |
| spelling | KOHA-OAI-TEST:5166322020-12-19T17:19:11ZTranscultural marketing for incremental and radical innovation / Christiansen, Bryan, 1960- editor Yildiz, Salih, 1982- editor Yildiz, Emel, 1984- editor Hershey, Pennsylvania : Business Science Reference,2014eng"This book provides indepth discussion on tactics for improving existing products while inventing completely new products and product categoriess; for those who wish to better understand the importance of marketing products and services across different cultures and multiple languages"-- Provided by publisherIncludes bibliographical references (pages 493-550) and index"This book provides indepth discussion on tactics for improving existing products while inventing completely new products and product categoriess; for those who wish to better understand the importance of marketing products and services across different cultures and multiple languages"-- Provided by publisherPSZJBLMarketingNew productsConsumersURN:ISBN:9781466647497 (hbk.)URN:ISBN:9781466647503 (ebook)URN:ISBN:9781466647510 (print & perpetual access) |
| spellingShingle | Marketing New products Consumers Christiansen, Bryan, 1960- editor Yildiz, Salih, 1982- editor Yildiz, Emel, 1984- editor Transcultural marketing for incremental and radical innovation / |
| title | Transcultural marketing for incremental and radical innovation / |
| title_full | Transcultural marketing for incremental and radical innovation / |
| title_fullStr | Transcultural marketing for incremental and radical innovation / |
| title_full_unstemmed | Transcultural marketing for incremental and radical innovation / |
| title_short | Transcultural marketing for incremental and radical innovation / |
| title_sort | transcultural marketing for incremental and radical innovation |
| topic | Marketing New products Consumers |
| work_keys_str_mv | AT christiansenbryan1960editor transculturalmarketingforincrementalandradicalinnovation AT yildizsalih1982editor transculturalmarketingforincrementalandradicalinnovation AT yildizemel1984editor transculturalmarketingforincrementalandradicalinnovation |