The link between self-uncertainty and conspicuous consumption: Tolerance of uncertainty as a moderator
This study, based on self-affirmation theory, aims to investigate the impact of self-uncertainty on individual consumption behavior. Self-uncertainty was categorized into moral, cognitive, and interpersonal self-uncertainty, and different types of self-uncertainty were manipulated through four exper...
المؤلفون الرئيسيون: | , , , , |
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التنسيق: | مقال |
اللغة: | English |
منشور في: |
Frontiers Media S.A.
2023-01-01
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سلاسل: | Frontiers in Psychology |
الموضوعات: | |
الوصول للمادة أونلاين: | https://www.frontiersin.org/articles/10.3389/fpsyg.2022.1066938/full |