KEY CONSIDERATIONS WHEN DEVELOPING A COUNTRY’S TOURISM BRANDING STRATEGY
Brand identity, brand positioning and brand image are three of the most important concepts that need to be considered when developing a successful tourism branding strategy. A credible positioning is based on a distinctive and coherent identity, therefore the relationship between these two elements...
| Principais autores: | , , |
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| Formato: | Artigo |
| Idioma: | English |
| Publicado em: |
Nicolae Titulescu University Publishing House
2021-05-01
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| coleção: | Challenges of the Knowledge Society |
| Assuntos: | |
| Acesso em linha: | http://cks.univnt.ro/download/cks_2021_articles%252F5_economic_sciences%252FCKS_2021_ECONOMIC_SCIENCES_014.pdf |