Hypermarket convenience : its dimensions and implications on customer retention.
This paper proposes a conceptual framework consisting of dimensions of convenience, personal variables and dependent variables such as satisfaction and customer loyalty in Singapore’s hypermarket setting. The research advances understanding of how hypermarkets fare for the dimensions examined. Man...
| Main Authors: | , , |
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| Other Authors: | |
| Format: | Final Year Project (FYP) |
| Published: |
2008
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/10423 |
| _version_ | 1826113468152938496 |
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| author | Seah, Sindee Pei Ling. Siriphan Songpitak. Tan, Choon Mei. |
| author2 | Nam, Inwoo |
| author_facet | Nam, Inwoo Seah, Sindee Pei Ling. Siriphan Songpitak. Tan, Choon Mei. |
| author_sort | Seah, Sindee Pei Ling. |
| collection | NTU |
| description | This paper proposes a conceptual framework consisting of dimensions of convenience, personal variables and dependent variables such as satisfaction and customer loyalty in Singapore’s hypermarket setting.
The research advances understanding of how hypermarkets fare for the dimensions examined. Managers can implement the strategies suggested to improve service performance and increase consumers’ repurchase intentions and their likelihood to recommend to others. |
| first_indexed | 2024-10-01T03:23:44Z |
| format | Final Year Project (FYP) |
| id | ntu-10356/10423 |
| institution | Nanyang Technological University |
| last_indexed | 2024-10-01T03:23:44Z |
| publishDate | 2008 |
| record_format | dspace |
| spelling | ntu-10356/104232023-05-19T07:23:12Z Hypermarket convenience : its dimensions and implications on customer retention. Seah, Sindee Pei Ling. Siriphan Songpitak. Tan, Choon Mei. Nam, Inwoo Nanyang Business School DRNTU::Business::Marketing::Consumer behavior This paper proposes a conceptual framework consisting of dimensions of convenience, personal variables and dependent variables such as satisfaction and customer loyalty in Singapore’s hypermarket setting. The research advances understanding of how hypermarkets fare for the dimensions examined. Managers can implement the strategies suggested to improve service performance and increase consumers’ repurchase intentions and their likelihood to recommend to others. 2008-09-24T07:43:30Z 2008-09-24T07:43:30Z 2007 2007 Final Year Project (FYP) http://hdl.handle.net/10356/10423 Nanyang Technological University application/pdf |
| spellingShingle | DRNTU::Business::Marketing::Consumer behavior Seah, Sindee Pei Ling. Siriphan Songpitak. Tan, Choon Mei. Hypermarket convenience : its dimensions and implications on customer retention. |
| title | Hypermarket convenience : its dimensions and implications on customer retention. |
| title_full | Hypermarket convenience : its dimensions and implications on customer retention. |
| title_fullStr | Hypermarket convenience : its dimensions and implications on customer retention. |
| title_full_unstemmed | Hypermarket convenience : its dimensions and implications on customer retention. |
| title_short | Hypermarket convenience : its dimensions and implications on customer retention. |
| title_sort | hypermarket convenience its dimensions and implications on customer retention |
| topic | DRNTU::Business::Marketing::Consumer behavior |
| url | http://hdl.handle.net/10356/10423 |
| work_keys_str_mv | AT seahsindeepeiling hypermarketconvenienceitsdimensionsandimplicationsoncustomerretention AT siriphansongpitak hypermarketconvenienceitsdimensionsandimplicationsoncustomerretention AT tanchoonmei hypermarketconvenienceitsdimensionsandimplicationsoncustomerretention |