Impact of nutritional knowledge on expert, third-party organization and celebrity endorsements.
Product packages involving endorsements by an expert, a third-party organization (TPO) or a celebrity, were compared for their impact on purchase intention, perceived product credibility and product liking. In addition, this study examined how consumer nutritional knowledge moderated the endorsement...
| Main Authors: | , , |
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| Other Authors: | |
| Format: | Final Year Project (FYP) |
| Language: | English |
| Published: |
2011
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/43670 |