The effects of service quality determinants on social networking site-based commerce: the Malaysian customers’ perspective
Although the information systems success model has been used widely in measuring the success of e-commerce, limited studies have been conducted focusing on identifying service quality (SQ) determinants that lead to the e-commerce success particularly s-commerce. This study examines the effect of SQ...
Main Authors: | Suaini Sura, Jongchang Ahn |
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Format: | Article |
Language: | English English |
Published: |
2017
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Subjects: | |
Online Access: | https://eprints.ums.edu.my/id/eprint/25845/1/The%20effects%20of%20service%20quality%20determinants%20on%20social%20networking%20site-based%20commerce.pdf https://eprints.ums.edu.my/id/eprint/25845/2/The%20effects%20of%20service%20quality%20determinants%20on%20social%20networking%20site-based%20commerce1.pdf |
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