Aura Bengkang Enterprise: How a tapioca cake business taps its creativity to stay competitive

Aura Bengkang Enterprise: How a tapioca cake business taps its creativity to stay competitive

The case opens with the founding CEO of Aura Bengkang Enterprise, Hafiz, urgently assessing his sudden disruption of tapioca supply due to unforeseen massive floods. The unexpected disruption threatens Aura’s production of baked tapioca cakes, its main product. Hafiz is then confronted by one of his...

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Bibliografiske detaljer
Main Authors:	Abu Bakar, Lily Julienti, Soon, Jan Jan
Format:	Article
Udgivet:	Sage Journal 2020
Fag:	HD28 Management. Industrial Management

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