Strategy maps as a communication tool in balanced scorecard implementation: Study of a Malaysian utility company
This paper presents an exploratory and qualitative analysis of the Balanced Scorecard [BSC] implementation of a utility company in Malaysia.The use of strategy map as proposed under the BSC methodology in communicating company's strategic vision and mission from the corporate to the individual...
| Main Authors: | , , |
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| Format: | Conference or Workshop Item |
| Language: | English |
| Published: |
2010
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| Subjects: | |
| Online Access: | https://repo.uum.edu.my/id/eprint/12325/1/057.pdf |