Experiencing Political Advertising Through Social Media Logic: A Qualitative Inquiry
The allocation of political advertising in social media is rising in Western campaigns. Yet audiences, unlike those of television advertising, are no longer isolated and passive consumers of linear discourses from politicians; users can now interact, share, and merge political advertising with other...
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| Format: | Article |
| Language: | English |
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Cogitatio
2023-05-01
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| Series: | Media and Communication |
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| Online Access: | https://www.cogitatiopress.com/mediaandcommunication/article/view/6412 |