Pengaruh Brand Personality, Brand Experience, Self-Brand Connection, Brand Love & Brand Trust terhadap Brand Loyalty Kosmetik Wardah

Technological advances sharpen competition in the cosmetics industry and force companies to innovate to stay competitive continuously. The study aims to test and analyze the influence of brand personality, brand experience, self-brand connection, brand love brand trust on the brand loyalty of Warda...

Бүрэн тодорхойлолт

Номзүйн дэлгэрэнгүй
Үндсэн зохиолчид:	Juniarty Siahaan, Thalia Nevita Marchelin, Cynthia Anna Wijayanti
Формат:	Өгүүллэг
Хэл сонгох:	English
Хэвлэсэн:	Research Center and Case Clearing House, Sekolah Tinggi Manajemen PPM 2023-01-01
Цуврал:	Journal of Management and Business Review
Нөхцлүүд:	brand personality brand experience self-brand connection brand love brand loyalty
Онлайн хандалт:	https://jmbr.ppm-school.ac.id/index.php/jmbr/article/view/313

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