The impact of service marketing mix on customer satisfaction and loyalty in the casual dining industry.

The impact of service marketing mix on customer satisfaction and loyalty in the casual dining industry.

In this study, we aimed to examine the impact of the service marketing mix, which extends the traditional marketing mix (Product, Price, Place, and Promotion) with the service marketing mix (People, Process and Physical Evidence), on customer satisfaction and loyalty. We centered our study within th...

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Bibliographic Details
Main Authors: Chen, Zonghao., Leo, Kian Yip., Teo, Say Heng.
Other Authors: Benjamin Kartono
Format: Final Year Project (FYP)
Language:English
Published: 2009
Subjects:
DRNTU::Business::Marketing::Customer services
Online Access:http://hdl.handle.net/10356/15080

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