Social Media Content And Hedonic Brand Image In Eco-Friendly Fashion Start-Up

In the internet era, as it is today, social media is an important tool for communication. Not only for personally but also for communication between companies and consumers. The study aims to determine the effect of social media advertising content and sales promotional content on purchase intention...

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Bibliografische gegevens
Hoofdauteurs:	Diyah Tulipa, Andy Pratama Sulistyo, Tania Mellifan
Formaat:	Artikel
Taal:	English
Gepubliceerd in:	Universitas Tarumanagara 2023-06-01
Reeks:	Jurnal Manajemen
Onderwerpen:	advertising content; sales promotion content; hedonic brand image; purchase intention; social media.
Online toegang:	https://www.ecojoin.org/index.php/EJM/article/view/1286

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